we bring your
brand’s mission to
life on social media

influencer marketing agency

We create relevance through creative social strategies.

Your go-to agency for influencer and social media in the DACH region.

As creators, strategists, and visionaries, we always think from the perspective of the people consuming your content. Our goal: turning brands into true creators—always with a clear focus on the community.

With over 7 years of experience in the creator economy, we craft tailored influencer campaigns, creative content, and smart strategies that captivate and deliver real social impact.

our work

image meets performance

Together with our partner C&A, we demonstrate that branding and performance can go hand in hand. Through creative campaigns, we generate attention that delivers measurable impact both online and offline.

instagram

tiktok

influencer relations

events

image

awareness

sales

connecting families across social

Through targeted parent communication on Instagram and TikTok campaigns for the younger audience, we create a seamless dialogue for SUPER RTL that bridges generations.

instagram

tiktok

influencer relations

image

engagement

awareness

relevanz

empowering tomorrow’s innovators

For Siemens, we develop employer branding strategies that inspire young talent to pursue careers in STEM—with a special focus on engaging young women and highlighting their opportunities in tech.

tiktok

youtube

employer branding

image

hero influencer

awareness

young professionals

These great marketers once set up a meeting with us

Ready to grow your social media impact?

"With likeyaa, we’ve found an incredible partner who supports us with influencer campaigns tailored to our diverse target audiences, from young to old, with exceptional expertise. Likeyaa excels at selecting influencers that resonate with specific demographics and crafting content perfectly suited for various platforms. The result? Successful campaigns that connect directly with the pulse of our audiences."

Carolin Kukies
Team Lead Social & Influencer Marketing

Laura Gudowski
Senior Marketing Manager

"We have been working successfully with likeyaa in influencer marketing for several years and are incredibly grateful to have them as a reliable partner by our side. Beyond their comprehensive support—from campaign planning and execution to detailed reporting—we particularly value their creative, tailored ideas and the close collaboration throughout."

Sophie Theresa Fittkau
Fachexpertin Bewerber-Marketing

"Working with likeyaa has been an entirely positive experience for Leatherman. Thanks to their expertise and extensive network of authentic influencers, we’ve been able to effectively reach our target audiences and strengthen our brand image. We particularly appreciate their professional, reliable, and transparent communication, as well as the tailored campaigns that align perfectly with our business goals. We look forward to future projects with likeyaa and deeply value this trusted partnership."

Philipp Mannel
EU Digital Marketing Manager/Team Lead

"We are thrilled with your dedication, reliability, and creativity. Likeyaa has been supporting us in the field of influencer marketing for some time now, and I particularly value their comprehensive support and seamless communication. We look forward to continuing our collaboration with you!"

Denise Walther
Internationales Employer Branding & Planning

"We truly value our collaboration and are impressed by your reliability and dedication. The creativity and authenticity of the influencer campaigns have captivated both our target audience and our company. We look forward to continuing our successful partnership in the future!"

Julia Paschen
Social Media Managerin

Nico Kub
Social Media Manager

Annika Kubik
Brand & Fashion PR, C&A Deutschland

"Together with Likeyaa, we are elevating our collaborations with content creators across Germany to a whole new level. Their expertise and dedication ensure that our campaigns achieve outstanding results. We are grateful to have such a reliable and experienced agency by our side, supporting us every step of the way."

our speciality:
we make your audience
like yaa

Influencer Strategy

Meet the project team in the kick-off as we dive into your goals, target audiences, and product or service.

We analyze your direct and potential competitors on social media to gather key consumer insights for targeted campaign communication.

Our team of strategists and creatives dives deep into your target audiences, identifying the relevant communities for precise communication.

Influencer relations

Time to get specific: We activate influencers based on insights, brand fit, and community fit, personally connecting with each creator.

Match? Then onto the shortlist – the final decision is yours.

We handle all further communication, contract negotiations, briefings, and timelines. You’ll be brought back on board for the content review.

Influencer data

We monitor every insight down to the smallest detail and provide you with comprehensive access through a dedicated dashboard at any time.

Based on these insights, we identify the top performers and provide you with targeted recommendations and optimization strategies.

Transparency is a core value for us. A campaign becomes truly effective when this transparency exists on both sides.

Your one stop social media Partner 🤝

Influencer marketing and social media go hand in hand: strong social media channels amplify the success of influencer campaigns, while powerful influencers make your social channels even more impactful. With a targeted paid ads budget, we give your campaigns an extra boost, reaching more people and engaging your target audience with greater precision.

influencer marketing

We seamlessly integrate your brand into the creator economy and social cultures & communities—because social media is driven by people.

social media

Through buy-outs, co-authors, and creative in-house productions, we turn your brand into a creator itself—building a strong community along the way.

paid social

With carefully targeted social or influencer ads, we amplify the reach of your campaigns, ensuring they resonate with a broader audience while effectively supporting your goals.

let's be
relevant
together

In a free, no-obligation consultation, we’ll show you how to harness the power of social media for your success—and stay ahead of the curve.

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How did you hear about us?

Yout message to us

We are your influencer agency in Germany

Influencer Marketing Agency likeyaa. As experts in influencer marketing, you benefit from our expertise in influencer strategy, campaigns, and relations. We ensure your campaign’s success and turn your brand into a love brand on social media. At the same time, we focus on making your influencer marketing as efficient as possible. This way, we leverage synergies for your social media channels and performance marketing. With our social media management, we build vibrant communities based on influencer and community-generated content, while for your performance marketing, we combine influencer and user-generated content with high-conversion creatives for social advertising efforts. Are you planning your next influencer campaign or just starting out? Feel free to get in touch with us or visit our office—we’d love to welcome you to our influencer agency in Dortmund!

#likeyaacrew

brands we work with

Influencer Insights

influencer and social media magazine

likeyaa social media trends

In the ever-evolving world of social media, staying ahead of the curve is essential. At likeyaa, we’re deeply rooted in the social media universe and have a keen eye on the trends currently dominating the platforms.

With our years of experience and intuition for emerging developments, we ensure your brand stays ahead of the game. Whether it’s Instagram, TikTok, or the next big platform, we design your campaigns to stand out and deliver impact. Your success drives us, and together, we’ll showcase your brand in the best light.

channels we are active on

It's a match: Targeted influencer matchmaking

At likeyaa, we know exactly how to find the right influencers for every target audience—from Gen Z to Baby Boomers.

With our proprietary influencer database, state-of-the-art AI tools, experience from hundreds of campaigns, and a sharp sense for trends, we ensure your brand is perceived as authentic and credible.

We dive deep into the interests and culture of your target audiences and translate them into style groups better suited for social media.

This is how we create the perfect match between your brand, style group, and influencers—delivering impactful and successful campaigns.

agency for Influencer Marketing – FAQ

What is Influencer Marketing?

Influencer marketing is a strategy where businesses, organizations, or institutions collaborate with individuals or accounts on social media platforms such as Instagram, TikTok, YouTube, Twitch, and Facebook to enhance their brand presence. While early influencer marketing focused mainly on driving product sales, today, aspects such as access to niche communities, brand awareness and image, and engagement have become key drivers of this approach.

What does an Influencer Marketing Agency do?

We handle the entire process, from identifying and negotiating with influencers to briefing and managing contracts. Depending on your needs, we also develop strategies and concepts for impactful influencer marketing campaigns and long-term partnerships. Additionally, we leverage synergies between influencer marketing, social media management, and paid social to create a cohesive presence with consistent touchpoints. This ensures high marketing efficiency and measurable impact, aligning with your brand goals.

How much does Influencer Marketing cost?

The cost of influencer marketing depends on several factors. Typically, pricing for collaborations with influencers is based on CPM (Cost Per Mille), which reflects the cost to reach 1,000 people. These CPM rates vary depending on content format, platform, industry, and the influencer’s popularity. Prices also evolve and may fluctuate seasonally. For a deeper dive into pricing, check out our detailed guide.

When is Influencer Marketing effective?

Influencer marketing is valuable for any brand when applied strategically with measurable goals. Brands should identify the target audiences they wish to reach and find influencers who can creatively, natively, and authentically convey their message. Industries range widely—from traditional e-commerce and retail to insurance, tourism, healthcare, tech, and even B2B fields like employer branding and recruitment. When executed correctly, influencer marketing drives significant results in virtually any sector.

How effective is Influencer Marketing?

The majority of marketers who use influencer marketing find it highly effective and plan to increase their budgets in 2024. The reason is simple: people trust people. Word-of-mouth marketing has always been effective, and influencers scale this approach. However, expectations are continuously evolving. Partnerships need to be authentic, ideally long-term, and creative. Brands and products must be seamlessly integrated into influencers’ content, offering value to communities to achieve success. A clear strategic focus is essential to thrive in influencer marketing in 2024.

How do I find the right influencers for my brand?

Likeyaa uses an advanced AI-powered database to identify influencers based on a variety of criteria, including demographics, interests, engagement rates, content quality, and authenticity. After this initial selection, our experienced influencer marketing managers manually review profiles and request the latest insights from recent posts and stories. This ensures a perfect brand fit and guarantees high-quality creators who not only align with your brand but also connect deeply with your target audience, spreading your message in a natural and impactful way.

Which social media platforms are best for Influencer Marketing?

Likeyaa works with all major social media platforms, including Instagram, TikTok, YouTube, Facebook, and more. The best platform depends on your target audience and campaign goals. For visually appealing products and slightly older demographics, Instagram is often ideal. TikTok, on the other hand, excels at engaging younger audiences with creative video content. YouTube is perfect for detailed product reviews and tutorials. Our experts guide you in selecting the right platform based on your target audience’s behavior and current social media trends to achieve maximum impact.

How is the success of an influencer campaign measured?

The success of an influencer campaign is measured using various Key Performance Indicators (KPIs), such as reach, engagement rate, clicks, conversions, and Return on Investment (ROI). Likeyaa provides detailed reports and analyses of these KPIs, leveraging advanced tracking tools to measure the impact of each campaign. This allows us to offer transparent insights into performance and continually optimize campaigns for even better results.