chall
enge
Raising awareness.
Samsung required extensive influencer activation on social media platforms for the launch of its high-end lifestyle projector, “The Freestyle,” to target the presentation and launch to Generation Z and ensure widespread awareness.
strat
egy
High quality products need high quality content.
Sometimes, less is more – to appropriately showcase the high-quality product, we opted for a small and highly professional influencer setup consisting of two macro-influencers.
The campaign was divided into three phases – Awareness, Interest, and Desire – during which both story and reel content were created.
res
ults
Awareness, but far beyond.
Through the campaign funnel and the creative implementation of the content, we were able to reach over 1.4 million people and achieve an engagement of over 13%.
Not only were the conversions to Mediamarkt convincing, but the advertising placement was also perceived as extremely positive and original.
