creator based
paid social
Social ads have become an essential part of the marketing mix for many B2C brands. With scalable reach and precise targeting of desired audiences, they are often seen as a guaranteed performance driver—or are they?
At likeyaa, we combine Influencer Ads (Partnership Ads), User-Generated Content Ads (UGC), and high-converting creatives to craft the perfect ads for every goal and budget.
At likeyaa, we combine Influencer Ads (Partnership Ads), User-Generated Content Ads (UGC), and high-converting creatives to craft the perfect ads for every goal and budget.
social advertising that converts.
In our process, we ensure social ads convert by using creative content. Through influencer ads, we build a strategic funnel that we optimize for conversions through multiple testing cycles—leveraging both data-driven insights and sales psychology.
awareness
We amplify influencer content that has already performed well organically by running it as Partnership and Spark Ads. This native integration achieves 2-4x higher hook and hold rates compared to traditional ads.
traffic
Thanks to their native style, influencer ads generate 3x more clicks than traditional ads. The resulting first-party data is then used to maximize targeting efficiency.
conversion
Users who previously showed interest in the ads are re-engaged using first-party data. Through A/B testing and continuous optimization, we identify the highest-converting ads and deliver them to the most purchase-ready audience.
retention
Social advertising, as a key pillar of your marketing mix, becomes especially profitable when new customers turn into loyal ones. We guide you in transforming customers into devoted fans.
our paid social
advertising workflow
01
influencer
ads
In nearly every influencer marketing campaign, we recommend running additional ads. This allows us to reach more people by leveraging the high effectiveness of the content and precise targeting.
Influencer-Content & Buy-Outs
We identify influencer content from your campaign that has performed exceptionally well organically and acquire the rights for you (Buy-Out). We then run ads to further enhance the effectiveness of your campaigns.
Partnership Ads
Partnership Ads allow brands and influencers to collaborate on integrated campaigns across Meta platforms (Instagram, Facebook). The key advantage for brands is that these ads are often perceived as native and authentic, seamlessly blending into the user’s feed without being immediately recognized as ads.
Spark Ads
Spark Ads offer a similar functionality within the TikTok Ads Manager. Here too, we acquire the rights to influencer content and amplify it with targeted Spark Ads to maximize its reach and impact.
Even beyond organic influencer marketing campaigns, we create and run ads using influencer- and user-generated content.
Additional Campaign Ads
If the primary goal of a campaign is awareness and reach, but the ad campaign focuses on leads or sales, the organic content may not align with the ad strategy. In such cases, we handle the creation and production of additional ad content through influencers.
IGC Ads
Even outside of organic influencer marketing campaigns, acquiring Influencer-Generated Content (IGC) for your ad strategy can be highly effective. We take care of selection, briefing, scripting, and rights management.
UGC Ads
User-Generated Content (UGC) from creators with smaller followings can also complement influencer campaigns or serve as part of a paid social strategy. This content is cost-effective while remaining authentic and impactful when executed correctly. We maintain an in-house pool of talented UGC creators to support your campaigns.
02
igc & ugc
ads
ads
the power of
influencer & ugc ads
Influencer marketing integrates brands authentically and natively into influencer content to achieve the perfect fit. Using social media ad managers, this content—whether adapted or original—can be distributed effectively and at scale.
Even without an organic campaign, we create and run exclusively produced ads (UGC) for your brand.
In all cases, creators authentically represent your product or service, delivering measurable results.
Even without an organic campaign, we create and run exclusively produced ads (UGC) for your brand.
In all cases, creators authentically represent your product or service, delivering measurable results.
brands we work with
brands
we work with
we work with
social media advertising
meta Ads
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TikTok ads
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Partnership Ads
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Spark Ads
Social media ads have become indispensable as a marketing tool. Beyond traditional social ads, businesses can collaborate with influencers to market their products, services, or brand philosophy through Partnership Ads or Influencer Ads. These ads go far beyond organic reach, leveraging optimized targeting to create a positive impact on the audience and boost the effectiveness of marketing efforts.
But how does it work? Influencers create (video) posts that are published organically. These posts can then be promoted as Partnership Ads (on Instagram) or Spark Ads (on TikTok). Unlike regular ads, these posts appear in the user’s feed as ‘sponsored’ content, either under the company’s name or the creator’s. What sets them apart is their native feel—blending seamlessly into the feed—which prevents either the brand or the influencer from being overly associated with traditional advertising. This makes influencer ads an authentic and highly effective form of promotion.
