chall
enge
Raising awareness.
Most people associate ABUS with the well-known padlocks for basement doors and the like.
However, ABUS is among the global leaders in security, and their product range extends from locks and bike helmets to smart home systems.
With an awareness campaign for ABUS Seclights, we brought attention to the variety of products they offer.
strat
egy
Bringing Light into Darkness.
For the ABUS Seclight campaign, we assembled a diverse influencer crew from the outdoor, equestrian, craft, and dog owner sectors.
They all had one thing in common, a meaningful use case for the product in their everyday lives. The storytelling was very personal and informative at the same time.
Through the mix of story and reel content, an above-average reach was achieved.
res
ults
Awareness, but far beyond.
With a crew of 8 influencers, a total of 51 content pieces were produced.
Due to the social proof, ABUS achieved an increase in shop visitors of over 402% during the campaign period.
