chall
enge
Engaging Community.
The social media presence for Europe’s largest creative fair, CREATIVA, was given a facelift to create even more awareness within the creative scene for the Dortmund-based fair.
The goal was not only to increase the number of followers but above all to encourage fans of the fair to share their creative content within the community. The intention was that high engagement would convince as many people as possible to visit the fair.
From the outset, the focus was on community building and content that stands out from the competition.
strat
egy
Creator-Driven Social Media Marketing
Through a new digital social media design and the involvement of nano and micro-influencers, we were able to quickly give the channel a new look and feel.
With the implementation of various activities and incentives, and the use of micro-influencers, we succeeded in achieving high engagement within the community.
Based on this, not only did user-generated content emerge around the Do-It-Yourself (DIY) theme, but a strong community among creatives also formed, collectively looking forward to the start of the fair.
res
ults
When communities thrive, the numbers do too.
The results were convincing within 3 months. The social media presence of CREATIVA recorded an increase of over 5,000 followers and generated an engagement of over 20,000 reactions.
This corresponded to an increase of more than 3,000% compared to the previous period. The number of impressions also increased by 2,800%.
