influencer recruiting
you
are
hiring!
Attracting employees effectively throughinfluencer recruiting
- The recruiting market is fiercely competitive
- Young professionals gather information almost exclusively through digital channels
- Students and young adults spend a significant portion of their free time on social media
- Incorporate social media and influencers to attract young talent!
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whyinfluencer recruiting?
likeyaa x zeiss
Influencers help you reach exactly the right target group: young adults who are potentially looking for training positions.
Influencers speak the language of the target group and communicate your corporate benefits.
Influencer recruiting campaigns are more measurable and therefore more efficient than traditional recruiting.
Secure the rights of use and play the created content on your own social media channels.
By introducing the influencers, the job promotions reach several thousand people.
With their individual content and personality, the influencers ensure a strong employer brand.
what we do
your campaign overview
Step 1
workshop
In a collaborative workshop, we will identify the appropriate channels and formats for your campaign. Next, we will define a target audience-focused campaign concept. Do you have your own ideas? We’d love to hear them!
step 2
creating your influencer crew
In the next step, we will select the suitable influencers from our network for you, always keeping brand fit and target audience demographics in mind. Ultimately, we will decide together which influencers will be part of the campaign.
step 3
content creation & coordination
Next, the influencers will produce their content. This could be a follow-me-around at one of your locations, a challenge, or a humorous portrayal, for example. Before the content goes live, you’ll have a chance to review and approve it.
step 4
social ads
The influencer content produced is invaluable for your social recruiting campaign. We recommend using the content in parallel or subsequently for a social ad campaign to achieve a tailored targeting that brings you job applications. We will handle the content buyouts and ad placements for you.
step 5
monitoring & reporting
After all the influencers have published the content, we will evaluate the campaign’s metrics. We will provide you with all the relevant data and, of course, our learnings for the future.
workshop
Step 1
In a collaborative workshop, we will identify the appropriate channels and formats for your campaign. Next, we will define a target audience-focused campaign concept. Do you have your own ideas? We’d love to hear them!
creating your influencer crew
Step 2
In the next step, we will select the suitable influencers from our network for you, always keeping brand fit and target audience demographics in mind. Ultimately, we will decide together which influencers will be part of the campaign.
content creation and coordination
Step 3
Next, the influencers will produce their content. This could be a follow-me-around at one of your locations, a challenge, or a humorous portrayal, for example. Before the content goes live, you’ll have a chance to review and approve it.
social ads
Step 4
The influencer content produced is invaluable for your social recruiting campaign. We recommend using the content in parallel or subsequently for a social ad campaign to achieve a tailored targeting that brings you job applications. We will handle the content buyouts and ad placements for you.
monitoring & reporting
Step 5
After all the influencers have published the content, we will evaluate the campaign’s metrics. We will provide you with all the relevant data and, of course, our learnings for the future.
Together, we’ll create a fresh employer brand that will get you on the job radar, especially with young target audiences.
Channels for influencer recruiting
TikTok
Young target group
Virality
short videos
Young professionals
Link integration
Story
YouTube
Mixed target group
Educational videos
Documentary
Twitch
technophile target group
Livechatting
Livestreaming
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